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Melbourne Convention and Exhibition Centre rebrands as the ‘home of the unconventional’ – Marketing magazine Australia

Melbourne Convention and Exhibition Centre (MCEC) partnered with FutureBrand Australia to rebrand and become the ‘home of the unconventional’.

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Melbourne Convention and Exhibition Centre (MCEC) partnered with FutureBrand Australia to rebrand and become the home of the unconventional.
MCEC is excited to announce its new direction, based on the business strategy 2021-24 and its key priority areas of: people, financial sustainability, community pride and new markets and products.
Peter King, chief executive MCEC said the refreshed brand embraces MCECs ambition to be the best, to lead and to innovate, while bringing real value to customers…

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